Say Goodbye to Failed Initiatives

Are you facing a must-win battle? Thrive! Virtual Coach helps you conquer the last mile of any strategic project by nudging the right behaviour at the right time.

It’s a science-backed, AI platform that accelerates performance and improves productivity.

Our world changes fast, but people change slowly. When people lag behind the pace of external change:

  • 67% of digital transformation efforts fail. The problem usually is not strategy or technology.

  • Expertise becomes quickly outdated. New knowledge changes every 3 to 4 years and in some industries, it’s only 18 months.

  • Upskilling and technical abilities alone prove insufficient to deliver change and remain competitive, according to CEOs (Conference Board, 2022). This is despite spending USD $340 Billion globally on training.

Thrive! Virtual Coach gives you a faster, better way to adopt new ways of working and excel through the last-mile. Best of all, our AI platform requires only about one minute each day to drive new ways of working.


Four Ways Our World is Changing - Fast

People change more slowly than the surrounding world.

Digital transformation. Failed transformations cost USD $2 Trillion annually. McKinsey says, “Cultural resistance is almost always encountered in all large-scale digital transformation initiatives.” Initiatives stall when people lag behind.

Demographic change. Rapidly ageing and shrinking talent pools will result in USD $8 Trillion of unrealized economic value by 2030, according to Korn Ferry. HR and talents must adapt and win with a changed workforce. Time is running out.

Financial and digital literacy. The 2.5 billion unbanked people globally are unfamiliar with banking, credit, or fraud. As digital services move into underserved communities, new customers need financial literacy and positive habits.

Brain health. Performance suffers in an always-on, sleep-deprived, chronically stressed, information-overloaded, and multitasking life.


People Need an Equally Fast Way to Adapt

Introducing the Thrive! Virtual Coach

Thrive! VC dashboard will measure your readiness to change and include an audio cafe (90 seconds each), daily survey, own goal setting, and informative learning cards.

An AI-powered coach that is context-aware and delivers just the right nudge at the right time to accelerate performance.

Using Nobel-Prize-winning nudge theory, Thrive! VC learns about each unique subscriber, adapts to them, and then delivers just the right personalized nudge that resonates powerfully.

Think of it as a coach in the palm of your hand, or a personal advisor, who knows what you need to hear and how to say it best.

Cutting-edge neuroscience and behaviour design guide Thrive! VC to personalize every nudge for peak performance and productivity. It’s a series of tiny steps that add up to big change.

After your upskilling programmes have finished, let Thrive! VC reinforce the learning at a behavioural level for the next 90 days.


Get Started in Three Easy Steps

Nudge - choice shaping and fresh start effect

Nudges are personalized and bite-sized messages that resonate. Thrive! VC delivers a nudge at just the right time - helping people choose the more impactful behaviours.

Thrive! VC operates alongside your L&D offerings or any critical strategic initiatives by nudging the right behaviours at the right time for 90 days.

  1. Align and assess. We first customize the platform to your strategic priorities and brand. Next, we interview and assess talents to build a baseline - enabling Thrive! VC to personalize every message. Our model uses neuroscientific, personality, and literacy assessments.

  2. Shape behaviours. Next, Thrive! VC delivers personalized nudges that drive behaviour change. We also collect data using feedback loops such as pulse surveys.

  3. Shape the context: Finally, we inspire progress over 90 days by shaping the context. Motivational approaches such as a CEO challenge, team coaching, or readiness-to-change brain training help to motivate and sustain behaviour change for all.

Behavioural design + neuroscience = accelerated performance


Big Issues Where We Are Pioneering Digital Nudging

We are currently working on the last-mile challenge within three of today’s most pressing issues.

  1. Workforce longevity and neuroscientific brain training. Working with both private and public clients, we help you redesign work and adapt to an ageing and shrinking workforce. Employing cutting-edge neuroscience, we assess brain performance and then strengthen business-critical thinking capabilities - at any age or stage. We then deliver personalized solutions and nudging to strengthen your brain.

  2. Digital transformation. Through co-innovation in a technology firm’s innovation lab, we designed and built the Thrive! Virtual Coach MVP specifically to drive new behaviours that enable AI to touch every job in the organization and perform higher-value work.

  3. Financial literacy. In cooperation with an ASEAN open finance platform and digital transformation firm aspiring to deliver financial services to an entire nation, We will provide a critical behavioural perspective on financial literacy and help citizens adopt positive habits that help them achieve financial well-being.

Contact us today to discuss how Thrive! VC can help your talents adapt and accelerate new ways of working.


“The rate of change today is not just fast. It is accelerating. The complexity of modern life is outstripping our ability to deal with it.”
- Prof. Robert Kegan, Harvard